| Blog - People Practices |
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| Interesting ideas for retailers |
| - Posted by Deepa on Sep 2 2005 [Customer Service] |
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Acknowledging the fact that men and women seek different experiences while shopping, GAP is planning to have separate entrances for men and women. “”Research showed that men want to come and go easily, while women want an exploration,” says Mark Dvorak, Gap’s VP for store design. The women’s sections are organized by occasion, such as work or going out, with accessories scattered throughout to foster browsing. The men’s side is more straightforward: Signs list basics required to build certain outfits, and items are stacked by size for a quick in-and-out shopping experience.” While play areas for kids are common, there seems to be room to attend to the companions.GAP stores have lounges where bored companions can play games and read magazines. - GAP offers pagers to customers wishing to use the fitting rooms but hate to wait or queue up. Customers can continue their shopping until a room is free. The article on GAP’s retail initiatives can be read here and how Bloom is using scanners can be read here |
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